What is an impact media foundation?
We describe ourselves as an impact media foundation. We support sustainability driven initiatives (impact), through storytelling across our website, social media and newsletter (media) as well as providing grants and donations through our status as a foundation.
How are you funded?
5 is funded by an American/Dutch family of philanthropists. We do not receive payments from brands, organisations or through affiliate programmes.
What is your mission?
Our mission is to build a more sustainable future by inspiring us all to take action. We encourage and believe in the power of our imagination, of uniting behind great ideas and supporting realistic dreamers. In every feature, profile and idea we present, we invite you to imagine a better future for our planet, and ourselves.
Where are you based?
We are based in Copenhagen, Amsterdam and California.
Who is behind 5?
5 is led by a team of employees, ranging from editorial staff to marketing professionals and management. Meet the 5 team here.
What kind of initiatives do you support?
We support sustainability focused projects, initiatives and changemakers that align with our values and our focus on the environment. Read more about our partners here.
Why are you called 5?
We strive to give a high 5 to all those working to create a sustainable future. Everything we do is ultimately about supporting, uplifting and celebrating people who are doing amazing things for our planet.